Can I make money on X (formerly Twitter)?

Absolutely, you can make money on X (formerly known as Twitter)! Let’s dive into how you can turn your tweets into cash and also look at a different perspective because, hey, it’s not all sunshine and rainbows.

Monetizing Your X Presence

1. Sponsored Content

One popular way is through sponsored content. Companies pay you to promote their products or services. You’ll need a decent following and engagement rate for brands to notice you, but once you’re there, it’s a solid income stream.

2. Affiliate Marketing

Post links to products or services and get a commission for every sale made through your link. This method works well if you have a focused niche where you can promote products that genuinely interest your followers.

3. Selling Products or Services

Use X to showcase your products or services. Whether you’re selling handmade crafts, ebooks, or offering consulting services, X can be a powerful tool to reach potential customers.

4. Premium Content

X offers features like Super Follows, allowing followers to pay for exclusive content. If you have valuable insights, behind-the-scenes content, or anything else your followers would pay for, this could be a great option.

5. Ad Revenue Sharing Program

X has introduced an Ads Revenue Sharing program designed to let creators share revenue from ads displayed in replies to their content. To be eligible, creators must subscribe to X Premium or Verified Organizations, have at least 5M organic impressions over the last three months, and maintain a minimum of 500 followers. Payments are processed through Stripe, and participants must adhere to specific terms, including Creator Monetization Standards and X Rules. The program is accessible globally to those who meet these requirements.

The Other Side of the Coin

However, making money on X isn’t a guaranteed success. Building a profitable presence takes time, effort, and strategy. Here are some considerations:

  • Building a Following: Without a sizable and engaged following, monetizing can be challenging. It requires consistent, high-quality content and interaction with your audience.

  • Market Saturation: Many people are trying to monetize their X accounts, making it a competitive space. Standing out requires a unique voice or offering.

  • Dependence on Platform Policies: X’s policies can change, affecting how you monetize. It’s risky to rely solely on one platform for income.


Q: How much can I earn on X?
A: It varies widely depending on your niche, following, and monetization strategy. Some earn a few hundred dollars a month, while others make thousands.

Q: Do I need a large following to start making money?
A: Not necessarily. Even with a smaller, more engaged audience, you can find success with sponsored content, affiliate marketing, or selling your own products.

Q: How long does it take to start earning money on X?
A: It’s not overnight. Building a following and finding the right monetization strategy can take months or even years.

So, yes, making money on X is definitely possible, but it’s not without its challenges. Like any platform, success requires dedication, creativity, and a bit of business savvy. If you’re ready to put in the work, X can be a lucrative part of your online income strategy.

For more insights and success stories, checking out articles and resources from reputable sites can be super helpful. A great place to start is Forbes’ guide on making money through social media, which covers strategies applicable to X and more.

Now, let’s get posting, engaging, and earning!